Sunday, November 21, 2010

Not So Good Things I Noticed About The Music Industry

I would consider myself a part of the music industry...loosely. I make beats but it's not the way I make a living. For those of you who are trying and haven't quite made it yet, I want to share some things I've experienced and some things to be prepared for. First, you must develop thick skin. You are going to have bad days when people say your music sucks. You are going to have days when you want to quit. If you put your heart and soul into your product and you stand behind it 100%, keep pushing. The music industry is saturated with artists, producers, and managers so you have to do whatever it takes to stand out. Don't be afraid to stick out like a sore thumb. The whole landscape of music has changed and most of the shot callers are in it for themselves. They want to make as much money off you as they possibly can so you should develop the same mentality. They don't put alot of money behind your music. Don't expect follow-up conversations. If you get a meeting with a label, company, etc, don't leave that meeting without signing some type of deal, agreement, contract, or something that guarantees some type of business transaction will happen. If you have a bonafide hot record, work it in the streets yourself. Take it to the strip clubs. Take it to the regular clubs. Most radio stations now play unsigned artists on a regular basis. Do your homework. Pass it out at music conferences. Get the point? Make the record execs seek you out. You will have more barganing power that way. Reverend Run said your network determines your net worth. That is so true in the music industry. If you are not a part of the right circle of people, you will not be presented with the same opportunities as someone one who is. Friends give work to friends. So don't expect alot from people. But be ready when opportunities arise and be prepared to create your own.

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